Taking great photos of your short term rental is one of the most important things you can do to increase bookings. Here are five essential tips to help you capture stunning images that showcase your property in its best light.
1. Use Natural Light (when possible)
Natural light is your best friend when photographing interiors. Open all curtains and blinds, and shoot during the golden hours—early morning or late afternoon, when the light is soft and warm. Avoid harsh midday sun that can create unflattering shadows.
Turn off overhead lights and rely on windows for illumination. This creates a more inviting, airy feel that guests are looking for.
If the lighting outside isn't cooperating, considering renting or buying a lighting kit that you can position around the area you're shooting. Looking for better lighting through the windows? Try moving the lighting kit outside of the window. If all else fails, try editing your photos to give them some needed brightness.
2. Stage Each Room
Before taking photos, take a moment to stage each room:
- Remove clutter - Clear counters, tidy up surfaces, and hide personal items.
- Make the bed - A well-made bed is essential for bedroom shots.
- Add fresh flowers - Small touches like flowers or a bowl of fruit add warmth.
- Fluff pillows - Make seating areas look comfortable and inviting.
- Use props - Set out props like books, plates, and drinks to show what the space will look like when your guests are using it.
3. Show the Full Story
Guests want to see the entire space, not just close-ups. Take wide-angle shots that show the full room, then supplement with detail shots of special features. Don't forget to photograph:
- Kitchen amenities and appliances, including drawers with available utensils and the pantry if stocked.
- Bathroom details, especially if it's luxurious or if you have designer shampoos and conditioners
- Outdoor spaces, including patios, balconies, yards, and hot tubs
- Unique features, like fireplaces, views, and architectural details that peak guest's interest
4. Clean Up Your Photos
Even the best photos can benefit from a little post-processing. But don't gaslight your guests. Make sure the essence of the photos align with the space itself so your ratings don't take a hit after their stay.
- Adjust brightness - Ensure rooms look bright, but not overexposed
- Enhance colors - Make spaces look vibrant, but natural
- Straighten lines - Fix any crooked walls or horizons
- Remove distractions - Use editing tools to remove small imperfections
5. Highlight What Makes You Special
What sets your rental apart? Is it the amazing view? The modern kitchen? The backyard fire pit? Make sure to prominently feature your unique selling points in your photos.
Conclusion
Great photos don't require expensive equipment—just attention to detail, good lighting, and a clean, staged space. Take the time to get it right, and you'll see the difference in your booking rates.
Pro tip: Consider hiring a professional photographer for your main listing photos. The investment often pays for itself through increased bookings.